Why an Effective Social Media Marketing Strategy is Important

In modern society, companies need a good social media marketing strategy to get customers interested about their brands and get more followers. This means companies need to create compelling and relevant contents to get people talk about your company’s products and services. However, not many companies know how important it is to have a good social media marketing strategy, which Digital Freak will be able to provide with some effects company can have when having a good strategy.
With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales.

Why Social Media Marketing is Important
According to Social Media Examiner, 97% of small businesses use social media to attract new customers, therefore, it’s an essential way for companies to reach consumers by using the right social media tools. When done effectively, social media marketing can help businesses lead to more customers, more traffic, and more engagement. Having a social media presence without an active social media marketing strategy can be just as bad for your business as having no plan at all.

Benefits of having a good social media marketing strategy
Branding: Displaying your business’ personality through social media is one of the best ways to connect with your target audience. Your social media channels are just expanded opportunities for your brand’s voice, content, and interactions. A new customer may stumble upon your Instagram feed if they’re an avid Instagram user or a customer might be more likely to become a repeat purchaser if your online brand presence becomes more consistent and recognisable.

Customer Loyalty: Brands are placing a bigger emphasis on customer experience because of the impact it has on reputation. Brands who engage on social media channels receive higher loyalty from their customers. Around 50% of Americans who follow their favourite brands on social media are more loyal customers than those who don’t.

Conversion: Every post, ad, follower, blog post, and email present an opportunity for customers to convert. Whether you’re a B2C or B2B company, social media can be a very effective tool for gaining new leads and moving people through your sales funnel.

Inbound Traffic: Last but not least, the reason that is most likely to lead to ROI — increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.

In conclusion, having a good social media marketing strategy will help your business increase your brand awareness and get more followers for your company. No matter what stage your business is in, Digital Freak can help your business to the next level and increase sales.